AB459, s. 25 20Section 25. 100.52 of the statutes is created to read:
AB459,20,21 21100.52 Telephone solicitations. (1) Definitions. In this section:
AB459,20,2422 (a) "Automatic telephone dialing system" means equipment that has the
23capacity to store or produce telephone numbers that are called using a random or
24sequential number generator and to call such telephone numbers.
AB459,20,2525 (b) "Basic local exchange service" has the meaning in s. 196.01 (1g).
AB459,21,3
1(c) "Blocking service" means a service that allows a person who makes a
2telephone call to withhold his or her telephone number or name from a person who
3receives the telephone call and who uses a caller identification service.
AB459,21,64 (d) "Caller identification service" means a service that allows a person who
5receives a telephone call to identify the telephone number or name of the person
6making the telephone call.
AB459,21,87 (e) "Residential customer" means an individual who is furnished with basic
8local exchange service by a telecommunications utility.
AB459,21,99 (f) "Telecommunications utility" has the meaning given in s. 196.01 (10).
AB459,21,1210 (g) "Telephone directory" means the telephone directory distributed to the
11general public by a telecommunications utility that furnishes basic local exchange
12service to a residential customer.
AB459,21,16 13(2) Directory listing. (a) Upon a request by a residential customer, a
14telecommunications utility furnishing basic local exchange service to the residential
15customer shall include in its telephone directory a listing or symbol indicating that
16the residential customer does not want to receive any telephone solicitation.
AB459,21,2317 (b) A telecommunications utility may impose a onetime charge applicable to a
18change in a telephone directory for a listing or symbol requested under par. (a). A
19charge under this paragraph may not exceed the cost incurred by a
20telecommunications utility in making a change to a telephone directory. Upon a
21complaint filed by residential customer, the department may investigate whether a
22charge by a telecommunications utility violates this paragraph and may order a
23telecommunications utility to impose a charge that complies with this paragraph.
AB459,22,224 (c) A person may not make a telephone solicitation to a residential customer
25if a telephone directory in effect at the time of the telephone solicitation includes a

1listing or symbol indicating that the residential customer does not want to receive
2any telephone solicitation.
AB459,22,5 3(3) Automatic dialing. No person may, in making a telephone solicitation, use
4an automatic telephone dialing system in such a way that 2 or more telephone lines
5are engaged simultaneously.
AB459,22,7 6(4) Blocking services. No person may use a blocking service when making a
7telephone solicitation.
AB459,22,10 8(6) Enforcement. The department shall investigate violations of this section
9and may bring an action for temporary or permanent injunctive or other relief for any
10violation of this section.
AB459,22,12 11(7) Penalties. (a) Except as provided in par. (b), a person who violates this
12section may be required to forfeit not more than $500.
AB459,22,1413 (b) A person who violates sub. (2) (c) may be required to forfeit not more than
14$10,000.
AB459,22,17 15(8) Territorial application. This section applies to any interstate telephone
16solicitation received by a person in this state and any intrastate telephone
17solicitation.
AB459, s. 26 18Section 26. 118.39 of the statutes is created to read:
AB459,22,25 19118.39 Policy on privacy in athletic locker rooms. Each school board, and
20the governing body of each private school that fields an athletic team representing
21the school, shall adopt a written policy on who may enter and remain, to interview
22or seek information from any person, in a locker room being used by an athletic team
23representing the private school or representing a public school in the school district.
24The policy shall reflect the privacy interests of members of athletic teams
25representing the school.
AB459, s. 27
1Section 27. 134.72 (title) of the statutes is amended to read:
AB459,23,3 2134.72 (title) Prohibition of certain unsolicited messages by telephone
3or
facsimile machine.
AB459, s. 28 4Section 28. 134.72 (1) (c) of the statutes is renumbered 100.52 (1) (h).
AB459, s. 29 5Section 29. 134.72 (2) (a) of the statutes is renumbered 100.52 (5).
AB459, s. 30 6Section 30. 134.72 (2) (b) (title) of the statutes is repealed.
AB459, s. 31 7Section 31. 134.72 (2) (b) of the statutes is renumbered 134.72 (2), and 134.72
8(2) (b), as renumbered, is amended to read:
AB459,23,129 134.72 (2) (b) Notwithstanding subd. 1. par. (a), a person may not make a
10facsimile solicitation to a person who has notified the facsimile solicitor in writing
11or by facsimile transmission that the person does not want to receive facsimile
12solicitation.
AB459, s. 32 13Section 32. 134.72 (3) (a) of the statutes is amended to read:
AB459,23,1514 134.72 (3) (a) Intrastate. This section applies to any intrastate telephone
15solicitation or
intrastate facsimile solicitation.
AB459, s. 33 16Section 33. 134.72 (3) (b) of the statutes is amended to read:
AB459,23,1817 134.72 (3) (b) Interstate. This section applies to any interstate telephone
18solicitation, or
interstate facsimile solicitation, received by a person in this state.
AB459, s. 34 19Section 34. 134.72 (4) of the statutes is amended to read:
AB459,23,2120 134.72 (4) Penalty. A person who violates this section may be required to
21forfeit up to not more than $500.
AB459, s. 35 22Section 35. 134.92 of the statutes is created to read:
AB459,24,2 23134.92 Motor fuel purchases with the use of a credit or debit card. No
24person may sell motor fuel dispensed at a pump at which the purchaser may make
25payment for the motor fuel by the insertion of a credit or debit card unless no more

1than the last 4 digits of the credit or debit card number are displayed on any receipt
2issued automatically from the pump.
AB459, s. 36 3Section 36. 138.25 of the statutes is created to read:
AB459,24,4 4138.25 Credit card records. (1) Definitions. In this section:
AB459,24,65 (a) "Affiliate," when used in relation to any person, means a company that
6controls, is controlled by, or is under common control with the person.
AB459,24,77 (b) "Cardholder" has the meaning given in s. 943.41 (1) (b).
AB459,24,88 (c) "Consumer report" has the meaning given in 15 USC 1681a (d).
AB459,24,99 (d) "Consumer reporting agency" has the meaning given in 15 USC 1681a (f).
AB459,24,1010 (e) "Fair Credit Reporting Act" means 15 USC 1681 to 1681u, as amended.
AB459,24,1111 (f) "Financial transaction card" has the meaning given in s. 943.41 (1) (em).
AB459,24,15 12(2) Disclosure prohibited. Except as provided in sub. (3), a person may not
13disclose to another person, for money or anything else of value, any information or
14data about a cardholder who is a resident of this state that is obtained by the person
15from financial transaction card transaction records.
AB459,24,17 16(3) Exceptions. A person may disclose information about a cardholder if any
17of the following apply:
AB459,24,2018 (a) The disclosure is made to a consumer reporting agency for purposes of a
19consumer report or by a consumer reporting agency as authorized under the Fair
20Credit Reporting Act.
AB459,24,2521 (b) The disclosure is made to an affiliate of the person making the disclosure.
22The affiliate may not disclose any information received pursuant to this paragraph
23to a person other than the person who initially disclosed the information to the
24affiliate, unless the person who initially disclosed the information to the affiliate is
25permitted to make the disclosure under this subsection.
AB459,25,5
1(c) If the issuer of the financial transaction card is a retailer, the disclosure is
2made to or by contractors or agents of the issuer for the purposes of performing
3functions for or on behalf of the issuer. The contractor or agent may not disclose any
4information received pursuant to this paragraph to a person other than the issuer,
5unless the issuer is permitted to make the disclosure under this subsection.
AB459,25,8 6(4) Forfeiture. A person who violates sub. (2) may be required to forfeit not
7more than $10,000 for each violation. Each disclosure of information or data about
8one cardholder constitutes a separate violation.
AB459,25,11 9(5) Injunction. The department of justice may commence an action in circuit
10court in the name of the state to restrain by temporary or permanent injunction any
11act or practice constituting a violation of sub. (2).
AB459, s. 37 12Section 37. 146.833 of the statutes is created to read:
AB459,25,19 13146.833 Use of social security numbers prohibited. A health care
14provider may not use for any patient an identification number that is identical to or
15incorporates the patient's social security number. This section does not prohibit the
16health care provider from requiring a patient to disclose his or her social security
17number, or from using a patient's social security number if that use is required by
18a federal or state agency in order for the patient to participate in a particular
19program.
AB459, s. 38 20Section 38. 175.22 of the statutes is created to read:
AB459,25,25 21175.22 Policy on privacy for professional athletic teams. Any
22professional athletic team that has its home field or arena in this state shall adopt
23a written policy on who may enter and remain, to interview or seek information from
24any person, in a locker room used by the professional athletic team. The policy shall
25reflect the privacy interests of members of the professional athletic team.
AB459, s. 39
1Section 39. Subchapter V of chapter 224 [precedes 224.991] of the statutes is
2created to read:
AB459,26,33 Chapter 224
AB459,26,54 Subchapter v
5 consumer reporting agencies
AB459,26,6 6224.991 Definitions. In this subchapter:
AB459,26,7 7(1) "Consumer report" has the meaning given in 15 USC 1681a (d).
AB459,26,8 8(2) "Consumer reporting agency" has the meaning given in 15 USC 1681a (f).
AB459,26,9 9(3) "File" has the meaning given in 15 USC 1681a (g).
AB459,26,11 10(4) "Investigative consumer report" has the meaning given in 15 USC 1681a
11(e).
AB459,26,13 12(5) "Summary of rights" means the information a consumer reporting agency
13is required to provide under 15 USC 1681g (c).
AB459,26,17 14224.993 Disclosure to individual. (1) In general. A consumer reporting
15agency shall, upon the written request of an individual, provide the individual with
16a written disclosure report within 5 business days after receiving the written
17request.
AB459,26,19 18(2) Contents. Except as provided in sub. (4), the written disclosure report
19provided under sub. (1) shall contain all of the following:
AB459,26,2020 (a) A current consumer report pertaining to the individual.
AB459,26,2321 (b) The date of each request for credit information pertaining to the individual
22received by the consumer reporting agency during the 12 months before the date that
23the consumer reporting agency provides the written disclosure report.
AB459,27,3
1(c) The name of each person requesting credit information pertaining to the
2individual during the 12 months before the date that the consumer reporting agency
3provides the written disclosure report.
AB459,27,54 (d) The dates, original payees, and amounts of any checks upon which any
5adverse characterization of the consumer is based.
AB459,27,66 (e) Any other information contained in the individual's file.
AB459,27,87 (f) A clear and concise explanation of the contents of the written disclosure
8report.
AB459,27,99 (g) A summary of rights.
AB459,27,13 10(3) Cost. A consumer reporting agency shall provide the written disclosure
11report required under sub. (1) free of charge, unless the individual has requested a
12written disclosure report from the consumer reporting agency during the preceding
1312 months.
AB459,27,15 14(4) Exceptions. A consumer reporting agency may not disclose to an individual
15making a request under sub. (1) any of the following:
AB459,27,1716 (a) The sources of any information that was both acquired solely for use in
17preparing an investigative consumer report and used for no other purpose.
AB459,27,1818 (b) Any credit score or other risk score or predictor relating to the consumer.
AB459,27,22 19(5) Penalty. Any person who violates this section may be fined not more than
20$500 for the first offense and may be fined not more than $1,000 or imprisoned for
21not more than 6 months or both for each subsequent offense occurring within 6
22months.
AB459, s. 40 23Section 40. 421.301 (13m) of the statutes is created to read:
AB459,28,324 421.301 (13m) "Cookie" means a file that is created and stored on a computer
25as a result of that computer accessing and interacting with an Internet web site and

1that contains information regarding the Internet web sites accessed through use of
2that computer, or information used when that computer accesses an Internet web
3site previously accessed through use of that computer, or both.
AB459, s. 41 4Section 41. 422.422 of the statutes is created to read:
AB459,28,9 5422.422 Tracking consumer Internet usage prohibited. (1) No creditor
6under an open-end credit plan or merchant may store a cookie on a computer that
7the creditor knows or has reason to know is used by a customer to whom the creditor
8or merchant extends credit, or access information obtained from a cookie that
9another person has stored on such a computer.
AB459,28,10 10(2) A violation of this section is subject to s. 425.304.
AB459, s. 42 11Section 42. 610.75 of the statutes is created to read:
AB459,28,13 12610.75 Use of social security numbers prohibited. (1) In this section,
13"health care plan" has the meaning given in s. 628.36 (2) (a) 1.
AB459,28,20 14(2) An insurer that provides coverage under a health care plan may not use for
15any insured or enrollee under the health care plan an identification number that is
16identical with or that incorporates the insured's or enrollee's social security number.
17This section does not prohibit such an insurer from requiring an insured or enrollee
18to disclose his or her social security number, or from using an insured's or enrollee's
19social security number if that use is required by a federal or state agency in order for
20the insured or enrollee to participate in a particular program.
AB459, s. 43 21Section 43. 632.725 (2) (d) of the statutes is amended to read:
AB459,29,222 632.725 (2) (d) Establish In conformity with the requirements under ss.
23146.833 and 610.75, establish
a uniform statewide patient identification system in
24which each individual who receives health care services in this state is assigned an
25identification number. The standardized billing format established under par. (a)

1and the standardized claim format established under par. (b) shall provide for the
2designation of an individual's patient identification number.
AB459, s. 44 3Section 44. 895.50 (2) (d) of the statutes is created to read:
AB459,29,64 895.50 (2) (d) Publicity given to a matter concerning another person that places
5the other person before the public in a false light if the false light in which the other
6person was placed would be highly offensive to a reasonable person.
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